About Us

Yotam Soen

Brother & CTO

Libi Soen

Sister & CEO

I, Libi, have struggled my whole life with trying to maintain a healthy lifestyle. A few years ago, I finally began a life changing health journey during which I fixed my poor eating and exercise habits, resulting in a loss of 43% of my body weight. During this time, I tried no fewer than 26 separate wellness apps. At times even using 12 a day. Despite their commercial success, these apps were not able to actually help me take control of my health and I ended up uninstalling them. To address this issue, I enlisted the aid of my brother Yotam, a data scientist and AI expert, and together we sought to develop a solution that would actually help people like me. We sincerely hope that our platform will be able to motivate and guide people in an enjoyable, social and uplifting way along their health journey.

Nutrition Director

Dr. Tali Sinai

Tali is a distinguished clinical dietician who advocates for a holistic approach to nutrition. She lectures at the Hebrew University of Jerusalem, leads the Nutritional Research Unit at the Israeli Center for Disease Control, and runs her own clinic. Her passion, enthusiasm and expertise make her one of our most cherished advisors.

Scientific Advisor

Prof. Yoav Soen

Prof. Yoav Soen is a
Biophysicist with degrees
from the Technion and Stanford
University. He is heading a research
group at Weizmann and has a wide
range of interdisciplinary expertise.
Most importantly, though, he’s our dad!
Growing up with Yoav, we had the
luxury of getting real time health
guidance from a caring,
knowledgeable person, and now,
he’s helping us share it
with the world!

Privacy Advisor

Dr. Michael Elgart

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Dr. Rony Halman

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Additional Members

Dr. Ohad Manor

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Jackie Goldstein

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Mariano Ptascinsky

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Dr. Dmitriy Starson

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

ESQ. Ronit Amir-Yaniv

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Boaz Guberman

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Alexander Ridel

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Gregory Zinger

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Richard Brooks

Ohad is a computational biology and data science expert with leadership experience in Biotech companies spanning personalized wellness, cancer detection, and drug development. Outside of work, Ohad is passionate about personal development, living a healthspan-promoting lifestyle, and showing up as his best for his family and friends.

Making people healthy and happy

The wellness industry is fragmented. 41% of Americans use more than five different wellness applications. These apps lack a comprehensive understanding of our unique bodies, leading people to inefficiently seek advice on social media platforms that are incredible at gathering data and providing a personalized experience, but they prioritize ad revenue over user wellbeing.

Fitext is a comprehensive wellness application that uses advanced technology to understand what makes your body unique and guide you towards all of your health goals in a personalized and effective way. Our approach is social, holistic, and multidisciplinary, and our business model ensures that users receive superior service for free without being exploited for data.